Price Your Home Right the First Time. Your listing will be "hottest" the first ten days on the market.

You might find this surprising considering the "Seller's Market" we've been in but on average 43% of sellers reduce their original asking price at least once and wind up selling for less than the reduced price. Really.

Don't settle for basic pricing comparisons used in most CMAs and AVMs. At best these are indications of value and not what your home may actually sell for which could be higher or lower.

You always want to price your home to be the "next to sell" meaning that in the eyes of potential buyers it has to be a better value than the competition.


You've priced your home correctly now create a positive first impression with staging – a proven strategy used by many real estate professionals.

Almost 100% of REALTORS® report their buyers are positively influenced by home staging but only 34% of listing agents take the time to stage their homes.

I don't think you would show up for a job interview in shorts and flip flops. Your house is being interviewed by the new owners so dress it up.


Once your home is staged it will look great when it is professionally photographed and for a video or 3D Tour.

Many brokers think you only need minimal photography, especially in a fast-moving market, to sell a house and even that a single photo doesn't have to be spectacular. In fact, I'm still shocked at how many agents just take some photos on their phones and the post those pics to the MLS.

Recent research indicates that professional photography sells listings 50% faster, 39% closer to the list price, and generates 118% more online views. Make sure your agent and his photographer take the time to capture your home from all the best angles, using the best technology, and showcase it everywhere from top real estate websites to their own social media networks


You have most likely heard the statistic that 92% of buyers search for their new home on the internet.

But that doesn't mean that all internet strategies are created equal.

Any REALTOR® can submit a listing to the MLS which will then syndicate it to thousands of other websites including the major portals such as Zillow,, Trulia, etc. Big deal.

A sophisticated strategy today will go far beyond that and include many other social channels.

And don't forget the stuff I speak about in the video either!